Writing short articles, features, or profiles requires a different approach than crafting lengthy novels. One of the most important things to remember is not letting your literary, creative side take over completely. While creativity is essential, too much fluff can lead to disengaged readers. Here’s how to adapt your writing style for short-form content:
1. Read it aloud
Reading aloud is one of the best ways to ensure your writing sounds natural and engaging. This simple technique helps you identify awkward phrasing, convoluted sentences, and areas where your writing might not flow smoothly. If you stumble over a sentence, it must be simplified or rephrased. Reading your work aloud forces you to hear it as your readers would, making it easier to spot issues and improve clarity.
Tip: If you can, have someone else read your work aloud. Their interpretation can highlight parts that might need further refinement.
2. Cut the jargon
Avoiding jargon and overly complex vocabulary is crucial when writing in short form. Your goal is to communicate your message clearly and efficiently. Simple, straightforward language ensures your writing is accessible to a broader audience. Avoid the temptation to use big words or industry-specific terms unless absolutely necessary.
Example:
Instead of: “Utilise this opportunity to optimise your workflow efficiencies.”
Write: “Use this chance to improve your workflow.”
Cutting the jargon makes your writing more relatable and easier to understand.
3. Get to the point
In short-form writing, every word counts. Readers expect to get the information they need quickly. This means being clear and concise and avoiding unnecessary details or long-winded explanations. Start with the most essential information and follow up with supporting details. This inverted pyramid structure helps ensure that even if readers only skim your article, they still grasp the main points.
Example:
Long-winded: “In the event that you find yourself experiencing difficulties with this process, it might be beneficial to consider alternative methods to achieve your desired outcome.”
Concise: “If you’re having trouble, try a different method.”
By getting to the point, you respect your readers’ time and keep them engaged.
Switching from novel writing to short form requires a shift in mindset. While novels allow for elaborate descriptions and complex character development, short form demands precision and brevity. Here are a few additional tips to help you make the transition smoothly:
Focus on one main idea
In short-form writing, it’s best to focus on a single main idea or message. This keeps your content focused and avoids overwhelming your readers with too much information.
Use subheadings and bullet points
These tools help break up text and make your content easier to read. They allow readers to quickly find the information they’re looking for.
Edit ruthlessly
Be prepared to cut anything that doesn’t serve your main point. This includes unnecessary adjectives, adverbs, and even entire sentences or paragraphs.
By following these tips, you can create short-form content that is engaging, clear, and compelling. Remember, balancing your creative flair with a commitment to simplicity and clarity is critical.
Happy writing!
E, x
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